Personal Data and Cookies


Midsummer AB respects your privacy and the right to have control over your personal data. Our guiding principles are simple. We will be open with what data we collect and why. We will protect your data.

Midsummer’s personal data policy describes what information we collect, for what purpose they are collected, in what way you can have control over your own information and how you can contact us. This privacy policy applies when you use apps, websites and services that are part of an app or on a website administered by Midsummer AB. Midsummer AB is responsible for personal data in accordance with these conditions and is responsible for processing in accordance with current legislation.

Personal information we collect

Midsummer AB primarily acquires the information directly from you as a customer. Examples of personal information we collect are your name, contact information for you such as mobile phone number, e-mail address or physics address. Midsummer may update your information from other public records, such as SPAR, if necessary to maintain good registry maintenance.

Midsummer AB records personal data in connection with:

Signing up for a service offered through the various platforms that Midsummer offers.

When you enter your email address or mobile number on the site.

If you contact us via email, over the phone, our websites and social media.

If you sign up for Midsummer’s newsletter.

Your visit to our websites and app, including but not limited to traffic data, site data, weblogs and other communication data, and e.g. the IP address, device type, operating system, and browser type used for the visit.

Collection with consent

By clicking on the “I agree” button, you agree that the personal information, such as your name, telephone number and e-mail address, which you fill in at various places on this website may be used for marketing purposes for the service that is exposed in connection there you are asked to fill in your personal information. We also collect your IP address, geographical position and interests in order to better adapt our marketing to you.

When you click on the “I agree” button, you also agree that we from Midsummer may put so-called third-party cookies on your computer. This cookie will track you and your online behavior in order to offer you marketing based on your behavior

How we use collected information

Midsummer processes personal data mainly for the purposes stated below and for any additional purposes stated at the time of collection:

To fulfill service orders through one of the platforms offered by Midsummer;

Enable good customer service, such as handling your inquiries, correcting incorrect information or sending information that you have requested eg. newsletter;

Information about ordering services is stored and analyzed, as well as the basis for offers and discounts as well as marketing of both general and targeted nature;

To be able to manage customer profiles, conduct analyzes and market research;

For system administration and to generate statistical data on the behavior and patterns of our users but this does not identify any individual but takes place at an aggregated level;

To develop, deliver and improve our products and services through analysis of your behavior on our websites and app.

Personal data is also used in analysis to perform segmentation / profiling, in order to develop targeted offers and services

To send you information and marketing via SMS, email, app, push or other digital contact paths such as social media when you have an active customer relationship with us;

To contact you via app, SMS, e-mail or mail about other offers, promotions or services that we think may be of interest to you, please note that at any time you can refuse this promotion;

To be able to provide you with relevant recommendations, offers and customized services based on what others with similar behavior patterns have been interested in, what you have chosen for service, looked at and shown interest in;

To help us develop our website and app to be more useful and to improve your user experience of the platforms offered through Midsummer by being able to customize the display of the services to the device used;

To send important messages such as communication about changes in our terms and policies;

Information that can be disclosed

We may share information with other companies that process data on our behalf to enable us to perform our services, e.g. analysis, distribution or other services to maintain and apply our Terms of Use and Delivery Terms. However, high security and confidentiality are always observed when handling personal data.

Midsummer AB only cooperates with partners who process personal data within the EU / EEA

About cookies

When you use our website and app, personal data may be collected via e.g. cookies. However, this is done only through a separate consent. This will store the information about your use and which pages are visited. It can be technical information about your device and internet connection such as operating system, browser version, IP address, cookies and unique identifiers. When visiting our websites where our services are provided, different technologies can be used to recognize you in order to learn more about our users. This can be done directly or through the use of third party technology.

Legal basis, storage and thinning of personal data

By submitting information to Midsummer you give your permission to Midsummer to register and store information about which service has purchased and to process the specified personal data for specified purposes. As a legal basis for consideration, Midsummer will refer to compliance with agreements, legal obligation, legitimate interest or consent. If Midsummer uses legitimate interest as a basis, it will only be done for the purposes stated above. Please note that you can withdraw your consent at any time by contacting us, for contact details see the heading How to contact us.

The processing takes place in accordance with current legislation and means that personal data is not retained for longer than is necessary for the purposes of the processing. Midsummer will store your personal information as long as you are a customer with us. For marketing purposes, information older than 3 years is not used. This means, in practical terms, that data is thinned out as they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information can be retained for longer when required by other legal requirements, such as the Accounting Act. However, high security and confidentiality are always observed when handling personal data.

Your rights and choices

You have rights regarding your personal data and you have the opportunity to influence your information and what is saved. Midsummer will, on its own or the customer’s initiative, correct any information that is found to be incorrect. You can also at any time request that your information be deleted or that its use be restricted by contacting us (for contact routes see the heading How to contact us). If you feel that your rights are not respected by us, please feel free to contact Midsummer or you can contact the Data Inspectorate (

You may refrain from receiving marketing communications from us at any time by clicking on “unsubscribe” in the e-mail and SMS communication that we send you. You are always welcome to contact our customer service for help refusing our communication.

You can, once a year free of charge, obtain information about which personal data is registered, by requesting in writing a so-called. register extract from Midsummer AB.

Links to other websites

In the event that our site contains links to third party websites, websites, or materials published by third parties, these links are for informational purposes only. Therefore, as Midsummer has no control over the content of these sites or its material, we are not responsible for its content. Midsummer is also not responsible for any damages or losses that may arise from the use of these links.


Here’s how to contact us

For further information on personal data management or if you have any questions, please contact us at:

Midsummer AB

Address: Elektronikhöjden 6175 43 Järfälla

Email address: